PMRC East offers practical learning, candid peer discussions, and opportunities to stay current on the latest developments in market research, insights, analytics, forecasting, and competitive intelligence. Attendees leave with new ideas, proven approaches, and valuable industry connections.

PMRC East is focused specifically on the professionals responsible for generating, translating, and applying insights to business decisions. The event combines practical case studies, peer-led discussions, and multiple learning formats designed for market research and insights teams.

The agenda is shaped through ongoing conversations with industry leaders and advisory board members, helping ensure the program reflects the challenges, priorities, and opportunities facing life sciences insights organizations today.

PMRC East attracts professionals from pharmaceutical, biotechnology, medical device, and diagnostics organizations, creating opportunities to learn from different perspectives across the life sciences industry.

Yes. Multiple content tracks, concurrent sessions, roundtable discussions, and optional masterclasses allow attendees to tailor their experience based on their role, interests, and business objectives.

Attendees include leaders and practitioners in market research, customer insights, analytics, forecasting, competitive intelligence, commercial strategy, and related functions from across the life sciences industry.

PMRC East emphasizes practical application, real-world case studies, lessons learned, and actionable takeaways that attendees can apply within their organizations.

Networking opportunities include breakfasts, refreshment breaks, lunches, roundtable discussions, cocktail reception, and informal conversations throughout the event.

Yes. Content is designed to address challenges facing organizations of different sizes and levels of maturity, from building foundational capabilities to scaling sophisticated insights functions.

Attendees will hear how life sciences organizations are evaluating and implementing AI, automation, and new data sources while balancing quality, governance, and business impact.

Yes. In addition to presentations, PMRC East includes roundtable discussions, panel sessions, and interactive formats that encourage audience participation and peer-to-peer learning.

If you are interested in being a Speaker at PMRC East 2027, please submit your inquiry here. 

Attendees consistently cite three key reasons: staying current on emerging tools and methodologies, the ability to customize their experience through multiple content tracks, and the opportunity to reconnect with industry peers and colleagues.

Absolutely. PMRC East is designed for professionals working across insights, analytics, forecasting, competitive intelligence, commercial strategy, and related functions that support decision-making in life sciences organizations.

Topics span customer and patient understanding, forecasting, launch planning, AI adoption, competitive intelligence, integrated insights, commercial decision-making, organizational design, and demonstrating the value of insights.

Yes. PMRC East attendees have access to a discounted room rate at the Newark Liberty International Airport Marriott, the host hotel for the conference. The special conference rate is available for a limited time and subject to availability. We encourage attendees to book early, as rooms within the PMRC room block may sell out before the reservation deadline.

Visit the Hotel page for current rates, booking details, and reservation deadlines.