Panel: Build a Launch Strategy That Can Adapt
Wed, Feb 3
|
08:45 AM - 09:30 AM
Session details:
- Develop launch research strategies for small patient populations, limited historical analogs and rapidly changing therapeutic markets
- Identify the critical evidence gaps that must be addressed before launch and those that can be monitored after commercialization
- Connect Market Research, Market Access, Forecasting and competitive signals to prepare for different adoption scenarios
- Establish early warning indicators that trigger changes to launch strategy, customer engagement or resource allocation
