Panel: Stop Doing Research That Doesn't Change Decisions
Tue, Feb 2
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04:20 PM - 05:05 PM
Session details:
- Challenge recurring studies, legacy deliverables and one-off requests that consume resources without influencing meaningful business decisions
- Establish clear criteria for determining when new research is necessary, when existing evidence is sufficient and when a request should be declined
- Give Insights leaders practical ways to push back on low-value work without weakening relationships with internal stakeholders
- Redirect limited budgets and team capacity toward the business questions with the greatest strategic value
