Panel: What Marketing Wishes Insights Understood

Where does each function frustrate the other? 

What does each misunderstand? 

What should Brand involve Insights in earlier? 

What should Insights stop doing? 

• Surface the everyday tensions between Brand and Insights around speed, scope, relevance and actionability 

• Examine what each function misunderstands about the pressures and priorities facing the other 

• Identify when Brand should engage Insights and what researchers need to contribute at each stage 

• Define practical changes that create a faster, more productive partnership